Successful online marketing strategy can never be passive. Highly effective online marketers base their strategy on embracing a full understanding of the importance of interactivity. In fact, many enterprises assign fully dedicated teams to manage reciprocal channels exclusively, with the goal of maintaining brand-sensitive alignment across all platforms that permit customer engagement. The goal of including an interactive marketing strategy is to maximize conversion and direct leads by responding to the customer voice in a manner that speaks to a broader audience. When it comes to drafting conversion-friendly responses, marketers should consistently......

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