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Google Business Profile

# How to create a Google Business Profile for your Texas business

Add or claim your Google Business Profile, work through the verification options Google offers, and see what AWC charges if you would rather have it done for you.

By **AWC Web Design** · October 31, 2026

A Google Business Profile is the listing that shows your hours, photos, reviews and phone number on Google Search and Maps. Creating one takes a few steps, and Google does not charge for it: its help page says you can add or claim your business at no charge. The part that trips people up is verification, so this guide spends most of its time there.

The Google steps and rules below come from the three Google help pages linked here, read on October 31, 2026. Google can change them, so check those pages if something looks different on your screen. Lines marked “our tip” are our own advice, not Google’s.

## First, check that your business qualifies

Google’s [guidelines](https://support.google.com/business/answer/3038177) say a business can have a profile if it either has a physical location that customers can visit, or travels to customers where they are. Two of Google’s rules trip up many service businesses:

- **Service-area businesses** should have one profile for the central office or location, with a designated service area. If you travel to your customers and have no storefront, Google says you should hide your business address from customers.

- **A virtual office** that you rent as a mailing address, but do not operate out of, is not eligible for a profile.

Use your regular customer-facing hours.

## Create the profile

Our tip: search for your business name and city first. If a profile already exists, claim it instead of creating a second one. On a desktop Google Maps search, Google’s [add or claim page](https://support.google.com/business/answer/2911778) says to select **Claim this business**, then **Manage now**, then a verification option. That path is for an unverified profile. If someone else has already verified it, Google says to request ownership from the current owner.

If no profile exists for your business on Search or Maps, the same page gives these steps:

- Go to [business.google.com/add](https://business.google.com/add).

- Click **Add your business to Google**.

- Follow the on-screen instructions to add details about your business.

- Select a verification option and follow the on-screen steps.

## Verify it

Google’s [verification page](https://support.google.com/business/answer/7107242) lists these methods: phone or text, email, a live video call and a postcard in the mail, and, if your business is eligible, a video recording, which Google recommends when it is available. You do not choose from the full list. Google says the options are decided automatically, depend on your business type, public information, region or business hours, and cannot be changed. Postcard and live video verification are not available for every business. Until you verify, you cannot edit your business information or interact with customers through the profile.

If you get a postcard:

- Most codes arrive within 14 days.

- Codes expire after 30 days.

- Do not request a new code while you wait. Google says a new request invalidates the code already in the mail.

- Do not change your business name, address or category while the postcard is on its way, or the code can stop working.

- Do not share the code with anyone, even people who manage your profile. Google says it will never ask for your verification code.

After you submit verification, Google says reviews take up to 5 business days, and on rare occasions longer.

## What to do once it is live

A verified profile is a start. Our tip: fill in your services, hours and photos, and make sure the phone number and address match your website. Then keep it current with new photos, accurate hours around holidays and a reply to every review.

Keeping a profile current takes steady time, and some owners hand it off. How much it moves your calls depends on your market and your competitors, so we don’t promise a number.

## If you would rather have it done for you

AWC will create and verify a profile for a one-time $300. [Google Business Profile management](https://awcwebdesign.com/google-business-profile/) is $300 a month and covers weekly posts, photos, services and attributes kept accurate and a reply to every review. For citations, rank tracking and city pages alongside the profile, see [local SEO](https://awcwebdesign.com/local-seo/), which is $500 a month.

Draft replies to tricky reviews come to you for approval before they post.

## Next step

If you have a profile and are not sure it is set up right, or you do not have one yet, [request a quote](https://awcwebdesign.com/contact/) and tell us what you have. The written plan lists each step with its price.

For the details and the price, the [Google Business Profile](https://awcwebdesign.com/google-business-profile/) page lists what is included, and you can [request a quote](https://awcwebdesign.com/contact/) at any time. More articles are on [the AWC blog](https://awcwebdesign.com/blog/).

Related service

### Google Business Profile

Weekly posts, photos, Q&A and review replies on the profile customers see first, $300 a month.

$300 /month, published on the price list.

[See Google Business Profile](https://awcwebdesign.com/google-business-profile/)[Request a quote](https://awcwebdesign.com/contact/)

Or call or text (903) 841-1040.

Keep reading

## Related articles

[Website design How much does a website cost for a Texas small business? What a Texas business website costs at AWC: the published prices for a standard site, extra pages, an online store and monthly hosting, and how payments work. October 31, 2026 · AWC Web Design Read the article](https://awcwebdesign.com/blog/how-much-does-a-website-cost-in-texas/)

## Know the price before you call.

Build your estimate from the published price list, or just call or text and talk to a person.

[Build my estimate](https://awcwebdesign.com/pricing/)Call (903) 841-1040
