Search Engine Optimization

The art of getting found by Google

Just buildings your website will not get the best results for getting found by Google, or getting top ranks in Google. It’s a long process.

Success Factors

 These are the on- and off-page factors that can affect your search rankings. We’ll also look at Niche verticals in SEO and toxic SEO tactics to avoid.

Content

Keep these elements in mind to create high-quality content that search engines and your target audiences will love.

Site Architecture

We go behind the scenes and look at the aspects of your site that make it easy for search engines to access and influence user experience.

HTML Code

HTML tags and structured data help organize information on your site and help search engines understand your content.

Trust & Authority

How your users engage with your site, as well its reputation and authority, helps search engines determine if it’s worthy of showing to users.

Link Building

Links are still important and what they tell search engines about your content.

Personalization

These are the user-specific elements, such as location and intent, that can affect the results users see.

Toxins & Spam

Beware SEO “shortcuts.” Getting caught using these tactics can potentially result in a manual action penalty or even get your site delisted from the search index.

Emerging Verticals

While they each provide nuanced opportunities for brands, they’re still based on the fundamental principles of SEO.

What Is SEO / Search Engine Optimization?

SEO stands for “search engine optimization.”
In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

Would you like to start a SEO project with us?

We would be glad to discuss your website and its SEO needs and research what is needed to help get your website ready for proper Google ranks.