Custom software and apps
Custom software, built around how your business runs
When off-the-shelf tools stop fitting, we build the one that does. Web applications from $12,000, mobile apps from $5,000, with a written scope and a fixed price before the first line of code.
Sounds familiar?
- Five tools that do not talk to each other
- A spreadsheet the business depends on
- Manual steps that eat hours every week
- An idea for an app your customers would use
What custom software and apps is, and what it costs
Most businesses outgrow spreadsheets and generic apps at the same point: the moment two tools need to talk to each other and nobody has time to copy between them. Custom software replaces that with one system built around your actual workflow, your fields and your rules.
A custom web application starts at $12,000 and includes design, the database, the APIs it needs, testing and deployment. A common build is an inventory management system: barcode and QR scanning, label printing, dashboards and user roles, from $12,000 with modules at $2,000 each and maintenance at $500 a month.
Mobile apps for iOS and Android start at $5,000, built in React Native with push notifications and app store submission handled. Hosting for web and mobile apps is a separate monthly plan quoted with the build.
Projects over $6,000 start with a $500 retainer, then payments of 25%, 25% and 50% as the work ships. Smaller automation, like an AI receptionist or a CRM, starts at $2,000.
What's included
Everything in the price
- Discovery and a written scope with a fixed price
- UI/UX design you review before build
- Database, APIs and integrations with the tools you already use
- User roles, permissions and audit trails
- Testing and QA on real devices
- Deployment, hosting plan and documentation
- Maintenance plans from $500 a month
What you get
In your hands
- A written scope and fixed price before any code
- Working builds to test at each payment stage
- The source code and documentation: it is your software
- A maintenance plan if you want one
How it works
From a short call to a plain-English report
A short call
Fifteen minutes on what you do, where you want work from and what you have now. No pitch deck.
A written plan with prices
Every line priced from the published list, with what is included under each one. Nothing hidden until the invoice.
Build and review
You see the work on a private link and mark what to change before anything goes live.
Launch, measure, report
We switch it on, measure it before and after, and send you the numbers in plain English.
Questions
Custom software and apps: common questions
What does custom software cost?
Custom web applications start at $12,000 and mobile apps at $5,000. Every project gets a written scope and a fixed price before work starts. Over $6,000, payment is a $500 retainer then 25%, 25% and 50% as the work ships.
Do I own the code?
Yes. The source code and documentation are delivered to you, and you can host the software with us or anywhere else.
More from AWC
Other services, each with its price
AI chatbot
$500 one-timeA website chatbot trained on your business that answers questions and captures leads, $500 flat.
See what's includedAI receptionist and automation
from $2,000 setupAn AI receptionist, booking system or CRM that answers every call and follows up, from $2,000 setup.
See what's includedSee every service with its price on the full list of services, or build an estimate with the estimate builder.
Know the price before you call.
Build your estimate from the published price list, or just call or text and talk to a person.