Meta video ads
Meta video ads: be the business they remember
Facebook and Instagram are where people in your town spend their evenings. For $750 a month, your work shows up there as short video, aimed at the neighborhoods you serve.
Sounds familiar?
- Nobody in town knows you exist
- A social page with no activity
- Great before-and-after photos going unused
- Search ads alone have plateaued
What meta video ads is, and what it costs
Search ads catch people who already know what they need. Video ads on Facebook and Instagram reach the rest: the homeowner who has been meaning to fix the fence, the family planning a party, the manager who will need a contractor next quarter. Short, honest video of your real work is what stops the scroll.
Management includes cutting short videos from footage and photos you send, writing the captions and offers, building audiences around your service area, installing and checking the pixel and lead forms, weekly optimization and a monthly report. Ad spend is paid to Meta directly at a budget you approve.
Video ads work hardest when they send people to a page that loads fast and asks for one clear thing, which is why many clients pair them with a landing page or a website rebuild. For search traffic, see Google Ads.
What's included
Everything in the price
- Short video ads cut from your real footage and photos
- Captions, hooks and offers written for your audience
- Audiences built around your service area and customer type
- Pixel, conversions and lead forms installed and checked
- Weekly optimization of creative, audiences and budget
- A monthly report: reach, leads, cost per lead, what changed
What you get
In your hands
- Finished video ads you also own and can post organically
- Your own ad account and page, with you as the owner
- A monthly report and a call when you want one
How it works
From a short call to a plain-English report
A short call
Fifteen minutes on what you do, where you want work from and what you have now. No pitch deck.
A written plan with prices
Every line priced from the published list, with what is included under each one. Nothing hidden until the invoice.
Build and review
You see the work on a private link and mark what to change before anything goes live.
Launch, measure, report
We switch it on, measure it before and after, and send you the numbers in plain English.
Questions
Meta video ads: common questions
What do Meta video ads cost?
Management is $750 a month. Ad spend is separate, billed to you by Meta at a budget you approve.
Do I need to be on camera?
No. Most ads are cut from footage and photos of your work, with captions and a voice-over where it helps. If you are comfortable on camera, a few seconds of you talking performs very well.
More from AWC
Other services, each with its price
Google Ads and LSA
$500 /monthGoogle search ads and Local Services Ads managed for a flat $500 a month. Ad spend stays yours.
See what's includedEmail campaigns
$150 /monthDesigned, written and segmented sends to your customer list, $150 a month.
See what's includedSee every service with its price on the full list of services, or build an estimate with the estimate builder.
Know the price before you call.
Build your estimate from the published price list, or just call or text and talk to a person.